Gamified Onboarding for Global Online Retail Giant

Alibaba Group’s e-commerce platform partnered with Intwish to transform onboarding for their delivery staff. The gamified application immerses new hires in an interactive learning experience that focuses on key skills such as efficient route preparation and professional, customer-friendly behavior. In addition to training, the platform serves as a performance assessment tool, tracking progress across all learning objectives. Assessment results are displayed on a centralized online dashboard, giving managers a clear view of staff readiness, performance trends, and areas that may require additional coaching. By combining storytelling, gamification, and real-world scenarios, the application helps delivery teams learn faster, retain knowledge longer, and consistently deliver a high-quality customer experience.